The term Influencer Marketing shouldn’t be foreign to any
marketer, and over the years, we have seen several tech companies like
Apple, LG, Etisalat, Globacom and others depend solely on it for their
campaigns. Based on new reports, Facebook has now joined the league of
tech companies who use influencer Marketing in achieving their set KPIs
(target).
The reports state that Facebook paid more than $50 million to celebrities and publishers to use its Facebook live streaming feature. Some of these celebrities include Russell Wilson, actor Kevin Hart, and chef Gordon Ramsay.
What
they are doing is a push and pull marketing – get people to watch funny
or entertaining videos of their favorite celebrities, this will ensure
that they engage with the video, and of course, spend more time on the
platform. More time means more impressions, more impressions mean more
ads and more ads mean…..well you know.
See why Mark is smart?
Will this strategy work? Only time will tell, but based on past successes, I reckon it will.
Thinking out loud: Should Facebook adopt this strategy in Nigeria, I can totally picture Falz in the celebrity mix.
The reports state that Facebook paid more than $50 million to celebrities and publishers to use its Facebook live streaming feature. Some of these celebrities include Russell Wilson, actor Kevin Hart, and chef Gordon Ramsay.
See why Mark is smart?
Will this strategy work? Only time will tell, but based on past successes, I reckon it will.
Thinking out loud: Should Facebook adopt this strategy in Nigeria, I can totally picture Falz in the celebrity mix.
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